PROMOGOGO is built for the person whose job it is to sell tickets. There are two aspects to that process: (1) know what your ticket sales to spot potential trouble and then (2) execute an appropriate sales strategy. Often the issue is not enough marketing, so people don't know about the event or the right people are not being reached. To meet this need, building a marketing campaign is what needs to happen.

A Modern Marketing Campaign
It's clear that it's not enough to just post campaigns on social media and expect your message to spread organically. The name of the game has become paid advertising on social media, which brings your event to a wider audience than just the hardcore fans. However there is one thing we have found, and that is just promoting directly the ticket website link is missing something absolutely crucial.

Dead simple, yet very effective.

What's more, is if you have set up your account so that it connects to your Eventbrite/Ticketmaster listings, these simple posters can be auto-generated. From the ticket services, Promogogo can access not just the event listings but also photo assets and more, so you can simply press the 'build a poster' button to have your page ready to share right away.

...so like a CMS you mean?

It turns out in order to make event posters that are effective, you already have all the elements to make an exceptional website. To a technical person, what's being described here is a user-friendly content management system. While we have built features for what a promoter would need to sell more tickets, Promogogo is a platform meaning you can host whatever content you like.

In terms of look and style: create a template to have a consistent look and feel throughout, or custom make each page, that is up to you. You can create footers, navigation bars, templates and other editorial elements so if you're focused on something bigger than just simple landing pages to promote a show.

Because of how every element is modular, it all works perfectly for any reader no matter what device they are using.

Why bother when social media exists?
Having been in the ticketing industry since before there were iPhones, here's the single most important thing we have observed about ticket sales. A brand is what sells tickets. That's it.

The best way to sell tickets it by already having such a giant brand (Guns N' Roses, Ariana Grande, Glastonbury etc) that people are tripping over themselves to get tickets. If you're not there already, you need to be a bit more clever. How can you make your event compelling, even if people don't necessarily know all that much about you?

It's easy to assume that everyone knows what you know, but that is just not the case. We have become so siloed in our echo chambers, so if you're able to break outside of the silo you're used to interacting with, it's literally never been more important to then give this 'new person' the context they need to know what you're about. This is why we are such strong believers in the page-builder.

It's fun to use, sure; but it is also very effective this internet. It's not hard to learn how it works, and when you have, you can do whatever you want with it.