The biggest challenge in live music is letting people know about the event. For someone with next to no name recognition – a tier five organisation, the task may seem inconceivable.
A lot of people like music, live music.
Rock music, classical music, country music, or ska. Some just want to take their partner out for an evening of live music. Who exactly is the one on the guitar matters less than that there is someone playing a guitar.
But they need to know that there will be someone playing the guitar, at a specific location, at a specific time, what the price is, and in a perfect world, with some idea of what kind of music will be played.